Drive organizational change

Crafting compelling narratives

Craft a change story to build conviction around the change you want to drive

For managers and executives

Crafting compelling narratives
Why this topic matters

Change is hard. In fact, the majority of organizational change initiatives fail. To increase the odds of success, you need to communicate intentionally and build collective conviction.

What participants will do together
  • Review the elements of a great change story
  • Draft a change story to describe one company's situation
  • Further the change story to make it pop
  • Exchange feedback, reflections, and plans to apply it in real life
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Participant reflections

"To facilitate change, you need to tell a story about where you were and where you need to go."

"I will make my company's changes feel real by communicating actual examples of how it's taking place already."

"Change communication can be a super effective way to get buy-in from different stakeholders!"

"Change is difficult, but can be made easier with planning and relaying intentional messages."

"This was a fun and immersive experience with coworkers—I love the mix of group and solo work. I am a fan!"

"This was a terrific combination of individual and group learning. The tech feels groundbreaking!"

"This is a way better experience than watching eye-numbing videos. I love it."

"I love that Sparkwise makes it possible to chat with colleagues in real time while solving interesting problems."

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