Communicate with impact

Crafting a convincing storyline

Turn your message into a compelling storyline that persuades

For all professionals

Crafting a convincing storyline
Why this topic matters

When you're delivering a complex message or communicating to a resistant audience, you have to craft your message in a way that gets your audience to buy into what you say.

What participants will do together
  • Review situation-complication-resolution storylining
  • Discuss when and why storylining is important
  • Draft storylines for 2 different scenarios
  • Exchange feedback, reflections, and plans to apply it in real life

What participants say

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