Communicate like an executive

Crafting a convincing storyline

Turn your message into a compelling storyline that persuades

For all professionals

Crafting a convincing storyline
Why this topic matters

When you're delivering a complex message or communicating to a resistant audience, you have to craft your message in a way that gets your audience to buy into what you say.

What participants will do together
  • Review situation-complication-resolution storylining
  • Discuss when and why storylining is important
  • Draft storylines for 2 different scenarios
  • Exchange feedback, reflections, and plans to apply it in real life
View 100+ other topics

Participant reflections

"Tell stories by starting with a situation and finishing with a resolution!"

"I will use the S-C-R approach and know when to offer more data vs. narratives."

"How you frame your argument is as often as important as the argument itself."

"When talking to customers, I will create a story about why they should use our product instead of giving them hard facts."

"This was a fun and immersive experience with coworkers—I love the mix of group and solo work. I am a fan!"

"This was a terrific combination of individual and group learning. The tech feels groundbreaking!"

"This is a way better experience than watching eye-numbing videos. I love it."

"I love that Sparkwise makes it possible to chat with colleagues in real time while solving interesting problems."





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