Drive organizational change

Crafting a change story

Craft a change story to build conviction around the change you want to drive

For managers

Crafting a change story
Why this topic matters

Change is hard. In fact, the majority of organizational change initiatives fail. To increase the odds of success, you need to communicate intentionally and build collective conviction.

What participants will do together
  • Review the elements of a great change story
  • Draft a change story to describe one company's situation
  • Further the change story to make it pop
  • Exchange feedback, reflections, and plans to apply it in real life

What participants say

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