The Challenge
HBI wanted to offer corporate clients L&D solutions based on research-backed adult learning principles:
- Apply concepts and theories in practice
- Emphasize hands-on learning (practice-first design)
- Enable small-group learning for sharing personal experiences
However, most of HBI's clients were large enterprises, and delivering small-group experiences at that scale was too expensive.
The Solution
HBI partnered with Sparkwise to create an innovative scalable, small-group learning solution centered on collaborative thinking, practice, and reflection.
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Topics
HBI’s initial offering included:
- Generative AI skills: Craft smart prompts
- Managing conflict: Disagree productively
- Honing your leadership style: Expand leadership versatility
- Thinking strategically: Manage assumptions
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Setup
HBI set up Sparkwise to run on autopilot:
- Automated fulfillment post payment on HBR Store
- Fulfillment handled end-to-end by Sparkwise (calendar invites, email communications, session delivery, tech support)
- Regular impact check-in between the HBI and Sparkwise team
The Impact
The new product has enabled HBI to serve smaller clients they couldn't reach before—and is receiving excellent customer feedback.
Key Metrics
satisfaction
completion rate
unique clients served in Year 1
The Winning Formula
What’s Next
HBI plans to integrate Virtual Group Learning Sessions into more offerings—expanding both topics and types of client programs.
About Sparkwise
Sparkwise delivers live group learning on demand, at limitless scale, for 80%+ lower cost — by automating structured collaboration for critical thinking, practice, and action.
We power 
dynamic
real-time group collaboration that lets people 
think
,
practice
,
reflect
,
and 
grow
together.
Why choose Sparkwise?
Supports sustained learning through peer interaction
Enables consistent learning activation across different schedules
Helps measure and improve learning sustainment through data
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